With every new brand comes a story. Here at Life, Tailored we tend to focus on young brands, brands just getting their footing, brands who are essentially learning as they go. While this often makes for some great insight, it can often be a similar story from one to the next. Then we get new brands who aren’t new to the business. Brands that are sweeping up everything in their way and making a name for themselves; not only because they are done right, but because they have the years of trial and error behind them. Brands like this can shape the way we look at menswear, they pave the way for new ideas, and they bring the experience and knowhow with them to kick ass in the long run as well as the present. One of our favorite new brands recently hit the floors of Macy’s, and while the label is new, the name behind it has a longstanding history of doing it big, and doing it right. We sat down with Nick Graham, Founder of Joe Boxer and the new label, Nick Graham, to talk fashion, the transition from underwear to menswear, where Nick Graham the label is going, and who Nick really is. I can tell you firsthand this is one of the most interesting men I have ever met, and we could all learn a hell of a lot from him.
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