Carlos Juarez is a man making moves. He’s the brain behind the upcoming fashion powerhouse Vintage Artisan, philanthropist-in-training and overall cool guy. We got to sit down with Carlos a few days ago over Skype to pick his brain on his brand, his philosophy in life and what to do with lottery money.
Like most good ideas Vintage Artisan begins with a friend. Carlos had finished launching a separate brand called P.A.C.E with a partner and yearned to create a fuller men’s wardrobe. With a head full of fashion know-how and passion to burn, Carlos and his friend got brainstorming. Carlos was deep into high fashion (Vintage) while his friend was all about the handmade side of clothes (Artisan), both ideas collided in a shower of sparks and sewing needles and Vintage Artisan was born. Carlos created a brand that values craftsmanship above aesthetic appeal. When things are made right beauty follows. Here’s how he describes VA himself: “Vintage Artisan is a contemporary menswear brand focused on limited production to maintain high quality. We believe in true craftsmanship which allows us to produce a staple product for every man’s closet.”
A young adult living in San Francisco, Carlos is a man pursuing a dream. We got to ask him these questions: – What do you do now besides Vintage Artisan to make a living? How does that and VA influence each other? “I drive for Uber [coincidentally a company we cover a lot – get the low-down on Uber and sale and coupon codes galore] which allows for a great deal of flexibility. I’m able to meet interesting people and can market my brand to the customers who get in my car, it’s great advertising.” – What are the joys of making your own line? The struggles? “One of the chief joys is watching a product come to life and working with the people who make my products. The struggles come when I have to wait for the products to be finished after sending them to tailors, Mexico, etc. Progress can be slow and that’s a gift and a curse.” Carlos told me how he get extra stressed during “on months” and then is slammed with free time while products are created. Since Carlos only makes small batches of his products to give individual attention and healthy doses of love to each piece the “off months” force him to be patient and wait to see his efforts realized. The end products though are a rich reward but we’ll get to them later. In the midst of waiting Carlos told me he likes to focus inward and work on personal development. In one of these down months that the Huaraches, CJ’s strongest piece, were born.
– How is Vintage Artisan structured? Is it a one man gig or are more people involved in running the company? “Right now I’m flying solo-dolo but looking to expand eventually. Working alone is cool though because it gives me insight into every area of the business, I get to step into a ton of different shoes, that way when I do expand I’ll know how to hire the right people for the right jobs.” – One of your taglines is “All American, European Fit, Japanese Edge.” I love that idea, how did it come about? “I made the tag line two months before my website got going. On the whole, U.S. clothing lacks the tailored European fit that looks great on men for an inexpensive price. You can find it here but not without spending an arm and a leg, and the Japanese edge comes from colors and fabrics I use. Over there they’re always doing crazy stuff with prints and fabrics so I follow suit in a way American men will love.” Check out the Vintage Artisan Summer Lookbook here.
“The Next Top-Sider” – Huaraches
– Anything else you want to tell readers? “I want to be a conduit for help and make people happy. The Huaraches are sold out now but the newest batch is coming next month, you can pre-order them through the website. Also I’m going to the Florence Fashion Week and collaborating with Tom Lipop from London! Be sure to check him out.” – What words of wisdom can you offer Life, Tailored readers? “This is for any upcoming artist, not just fashion designers…The best advice I got as I started out was to change my mentality from ‘When you become rich you become successful, to when you are successful you become rich.’ Patience is key and producing anything will take time; be it clothes, music, food, whatever. Success is in the journey, not the destination. Also don’t let finances stop you from what you want to do in life. You shouldn’t stop trying because you think money or funding will get in the way.” Awesome man, thanks! Any final words? “No sir, I think we’re golden. I think we’re good.”
Be sure to follow Carlos and Vintage Artisan… – On Twitter @ByCarlosRJuarez – On Instagram @Vintage_Artisan and @GentlemensWear and check out his collaboration with Faud Hasanovic on NinetyTwoClothing.com. Go order some Vintage Artisan products! You’ll be able to say you were there when it all began.
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