• Substack

If You Want to Seriously Step Up Your Running Game, You Gotta Checkout HOKA

HOKA ONE ONE Running Shoes

HOKA ONE ONE was launched in 2009, and was co-founded by Jean-Luc Diard and Nicolas Mermoud, both runners, and outdoor sports enthusiasts. As athletes, they always wanted to know, “how can I go faster”, and the answer to that question lies in their specially designed line of shoes.

The HOKA shoes are handcrafted, lightweight and built with extra-thick mid-soles. The shoes are designed to provide maximum comfort and speed for runners as well as outdoor sports enthusiasts. Their striking color schemes have made them favorites of fashion peacocks.

HOKA Fly Collection

The shoes of Fly Collection are perfect for runners, they are lightweight, and designed to give you the most padding while adding the least amount of weight. They also make great fits in workout classes (just wear a pair and you’ll understand how much easier those knee touches will feel).

The Fly Collection are built for versatility. If you’re an occasional runner who also works out, and walks a lot, you’re going to get the best mileage out of these shoes, and they can be your “daily driver”.

While the Fly Collection of HOKA is versatile, the Cavu, Mach, and Elevon are intended for longer runs.


The Cavu are built for long-run comfort, and they do this by making the shoes as light as possible so the drag on your feet is minimized when you’re grinding out there on the pavement.


The Elevon makes your run smoother, and has a soft springiness to it that’s really a joy to wear. When I first put them on, it almost make me feel like I was wearing springs on my feet.


When you want to run faster, but add in agility, then the Mach is the perfect fit for you. Unlike some sneakers that are sock-like, and cause your feet to feel like they are sliding around, this solid upper helps keep your feet firmly in place as you cut tight corners.

#timetofly #ad

This is a sponsored conversation written by me on behalf of HOKA. The opinions and text are all mine.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities. Lifetailored has partnered with Creditcards.com for our coverage of credit card products. Lifetailored and Creditcards.com may receive a commission from card issuers Additional Disclosure: This site has affiliate links. We may be compensated when users make a purchase or register to a third party website. For more details read our privacy policy.

More in Shoes