American Crew: Diana Schmidtke Academy Award How-To

The Academy Awards are THE red carpet event of the year and this year’s men stepped up their style for the big night. Celebrity groomer Diana Schmidtke, who styled Leading Actor Nominee Michael Keaton, shares the inside scoop on his look. She also weighs in on the looks of other men in the category, including Bradley Cooper, Benedict Cumberbatch and Eddie Redmayne. See below for her take on how to recreate their looks!

Get the Michael Keaton look
Step 1: Start with American Crew Boost Powder on dry hair, working it through the roots to give hair lift and thickness.
Step 2: Apply a nickel-size amount of American Crew Fiber. Warm it up in your hands and apply to hair from front to back and back to front for even application. This step will thicken, texturize and increase the fullness of the hair.
Step 3: Finish with a light mist of hairspray such as R+CO to lock in the look.
Products: American Crew Boost Power, American Crew Fiber, R+CO Hairspray

How to get the Bradley Cooper style
“Bradley has longer hair right now, so for a longer-haired red carpet look it’s always a great idea to push your hair back and away from your face. The red carpet is all about stepping it up and putting your best foot forward!”

Step 1: Start with clean, shampooed hair. While your hair is damp take a quarter-size amount of American Crew Firm Hold Styling Gel and distribute evenly.
Step 2: Lightly comb hair from back to front, keeping volume on top, but the sides slicked back.
Products: American Crew Firm Hold Styling Gel

The look of Benedict Cumberbatch
“Benedict went with a very classic and groomed look. It’s perfect. I like that the part is not obvious, but gentle and looks like he just ran his hands through his hair. This is a different look for him and he nailed it!”

Step 1: On wet hair, apply American Crew Firm Hold Styling Gel for ultimate hold and shine.
Step 2: To straighten, blow dry by flat wrapping hair using a denman brush, blow-drying hair from left to right, right to left.
Step 3: Once the hair is dry, if texture still exists, use a flat iron and take random sections to smooth out all hair.
Step 4: Apply a quarter-size amount of American Crew Pomade, warming it up in your hands and applying it to hair from front to back. American Crew Pomade will allow you to create a high shine look paired with American Crew Firm Hold Styling Gel’s long-lasting power.
Products: American Crew Firm Hold Styling Gel, American Crew Pomade

Eddie Redmayne’s dashing Oscar look
“Eddie has gorgeous naturally wavy and thick hair.  He looks great and is a perfect example of how to work with your natural curly hair and texture.”

Step 1: Start with fresh clean hair by shampooing with American Crew Daily Shampoo.
Step 2: To feature your natural texture, let hair naturally air dry.
Step 3: Once hair is completely dry, use a dime-size amount of American Crew Liquid Wax. Rub it between your fingertips and your palms, and once it is evenly distributed apply it from front to back, back to front. American Crew Liquid Wax helps define your curls, and has the perfect amount of hold to them in place all night.
Products: American Crew Daily Shampoo, Liquid Wax