MISSION Athletecare, which was co-founded by world-class athletes to create products that uniquely address athlete challenges, unveiled a full line of wearable cooling gear that tackles a pressing and universal athlete issue: overheating. Overheating can significantly impact athletic performance – whether on the practice field, court, gym, or pavement – and pose serious health risks.
MISSION’s new EnduraCool Instant Cooling Gear is powered by patented Coolcore technology, and offers innovative, intelligent and sustainable cooling solutions to athletes across all sports – from individuals to teams, casual competitors to professionals – giving them the ability to feel cooler, go harder and enhance their performance. The new EnduraCool Instant Cooling Gear lineup includes: Cooling Hoodies, Cooling Sleeves, Cooling Skull Caps, Cooling Helmet Liners and Cooling Headwear. The line builds upon the research and thermoregulation technology that originally produced theMission EnduraCool Instant Cooling Towel, and offers instant cooling benefits in lightweight and breathable textiles that also include UPF 45+ sun protection.
A simple process activates the cooling technology in all EnduraCool products. Athletes simply wet it, wring it out, and allow air to circulate into the fabric. The fabric cools to approximately 30 degrees below the average body temperature in under a minute, and the cooling effects – easily reactivated by re-wetting the fabric (with water or sweat) and re-introducing air flow – last for hours.
Elite athlete partners like Reggie Bush, Ryan Tannehill and Dwyane Wade have first-hand insight into how overheating can affect performance and played an integral role in the new EnduraCool product testing. NBA Champion Dwyane Wade tested the gear first-handed. “Overheating is both a mental and physical battle. When I am cool, I can keep my focus,” said the eight-time All-Star. “EnduraCool provides real athlete solutions to keep your temperature in check so you feel cooler and can push yourself to perform your best down the stretch.”
To find out more, visit www.missionathletecare.com.