The utility shirt trend has been going strong for a few seasons now and all major shirt based brands, such as Bonobos, RRL, John Varvatos and Taylor Stitch, are surfing this wave, but there’s a brand who has taken things to a whole new level.
It’s not a surprise that something so versatile would get so popular but what if you could add even more to the multifunctional aspect? We are talking about Batch Shirts who came up with the concept of combining utility and luxury.
What makes a great utility shirt is its versatility, its casual nature and functional features. Combine that with a sleek design and luxurious feel and you will get a shirt that is something completely unique.
Welcome to Batch Shirts
Batch has taken the current work shirt trend to the next level with the introduction of our Luxtility shirts. Luxtility is the pairing of Luxury + Utility, combining the aspirations for today’s modern man into one style. They’ve combined the raw “get-it-done” mentality of the utility shirt with the refined luxury of your favorite dress shirt.
The shirt’s cultivated details of real mother-of-pearl buttons, and rich mercerized cotton fabric compliment the durable layers of single-stitch seaming and pockets. Also, you will wish all of your shirts fit this well.
Luxtility shirts are offered in deep colors your wardrobe has been waiting for: deep burgundy, midnight blue, forest green, and of course dark as night black.
Utility shirts are basically just normal shirts with chest pockets. Have you not unpicked the pockets off every dress shirt you have ever owned to achieve the specific clean look you believe in? When you want to look the part while still manage your day-to-day activities, there is only so many choices out there.
If you build, create, consult, innovate, calculate, make, forge, cook, arrange, assemble, collaborate, change, match, modify or revise… Batch is building a shirt for you.
The luxtility shirt is decked out with pockets, seaming, locker loops, masculinity, brute force, passion, drive. It is the embodiment of the guy that you already are. It perfectly embodies multifunction, and is a real swiss army knife of versatility. Like ourselves.
These shirts are for the passionate doers, the men who are born to conquer mediocrity. The demand on today’s man has made him a Swiss army knife of talents, our shirts are appropriately named based on this guy: “the Freelancer,” “the Specialist,” and “the Tactician.”
Luxtility shirts straddle the need for function and utility with the want for refinement and luxury.
The Luxtility shirts are launching September 1st, with prices starting at $84.
About Batch
Batch started to create a style and fit unavailable. They created a men’s brand that spoke to guys who are active and always on the go.
Focused on features and benefits the brand grew rapidly, until they one day stopped and realized they were going about it all wrong. It is not a style or look that embodies Batch.
It is a feeling, a passion, a drive. Something inherent in the guys we surround ourselves with, it’s an infectious attitude that makes Batch.
Men today have very different challenges than ever before. And Batch wants to take on these challenges together.
They reframed, journey first, style second.
Batch Shirts is a metropolitan brand assembling a starter lifestyle. They balance questioning everything with a contagious forward drive. You can clearly see they love what they do.
They create for the starters, doers, makers, creators, who value a life less ordinary.
They are committed to originality and believe great lives are created one batch at a time.
The statement they make with their appearance is so paramount because it is personal.
What they say with their clothing is very distinct.
