New Year, New Lyft

We all got to love the fluffy pink mustache, but Lyft is starting the year with a brand new image! They’re rolling into 2015 with a brand new look, starting with the Glowstache. As the latest evolution of our iconic mustache, the Glowstache pays tribute to the spirit and personality of the original ’stache while delivering a more sophisticated, illuminated in-car experience. Lyft also refreshed their creative and introduced a new color palette with a dynamic range of new hues.

Leading the way for all this change is their amazing driver community. They lend helping hands — regardless of whether they’re in driver mode or not. They care deeply about their communities. They start the party. To celebrate the road ahead and say thanks, Lyft is throwing driver rallies across the country, starting with San Francisco, Los Angeles, and New York. Attending drivers will receive new Glowstaches, get their cars detailed, and fuel up with food, music, and other festivities before hitting the road. And on top of all that Lyft is introducing 4 new partnership programmes: Intuit, eHealth, MasterCard and AutoNation. Expect new app features, new faces, new cities, and much more.

Update to the latest version of Lyft app for a peek of the new aesthetic at play, and hints of what’s to come.