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Theory was founded in 1997 under the concept that men and women could look classically elegant, while still being comfortable. The company which is based out of New York City, got started by former Anne Klein, and Calvin Klein CEO, Andrew Rosen. Elie Tahari joined him in founding Theory. At first, Theory was only a women's clothing store. Its focus was in comfortable stretch pants. In 1999, Theory launched its first men's line. They continue to grow as a company, always working towards a quality clothing line that has style, comfort, and simplicity. Their styles are modern, yet classic enough that they can be worn for years to come. Their design concepts aim to be timeless. Theory aims towards clean silhouettes, not only in their clothing, but also their stores' presence, and marketing tactics. They are recognized globally as the go-to company for classic, sophisticated, yet modern items for your wardrobe.
Reviewed by Life, Tailored on .
Theory is a clothing company with sleek, clean, and classic styles. Their clothing is keen about their folds, cuts, simplicity, and classic elegance. But, although elegant, they are also comfortable, and easy to shop through. Their styles are composed of classic pieces that everyone should incorporate into their closets. In other words, their clothing is timeless. They will never go out of style. And, being that they are made with superb quality, they will last forever in your wardrobe. Theory is a great store to shop in if you want to fill your closet with clothing that will never expire in trend and style. Although prices may be a bit on the expensive side, you're paying for pieces that will last you a very long time, and can pair up with almost anything and everything.Store Rating: 4
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