Reawaken The Senses with ‘BOSS The Scent’

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Seduction has become too easy, too available in our post-modern world: instant visual gratification obtainable without any effort. HUGO BOSS believes in a different type of seduction. Slow, steady, tense with anticipation, the BOSS way of seduction is an art, which finds a perfect balance between confidence and
nonchalance. Tapping into what women really want, it is a masterful orchestration of all the senses. It lasts and is not easily forgotten.

The SCENT, the new fragrance, reveals a different aspect to the BOSS man. It pays tribute to his personal rather than professional achievements. This is a man whose success has always proved seductive. It is evident in the way he carries himself, the cut of his suit, and his self-assured charisma.

BOSS THE SCENT boasts an exclusive ingredient from Africa: the aphrodisiac Maninka fruit, evocative of passion fruit and rum. The Maninka also evokes something deeper and more profound: the tug of desire and the pull of memory. Set on a virile leather base, its effect is potent, original, never to be forgotten.

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Top note: spicy ginger makes a spirited and beguiling first impression.
Heart note: the rousing maninka fruit fuses with lavender to swathe the skin in sensuality.
Base note: an intense, burnished leather, lingering like memory, conveys pure, magnetic
masculinity.

And, of course, there is another essential ingredient: the BOSS man, who lends his own seductive charm to make an unforgettable impression.

BOSS THE SCENT will be available exclusively at Macy’s (macys.com) retailing for $68 (50ml) and $85 (100ml).

BOSS THE SCENT PACKSHOT

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