New: American Crew Liquid Wax

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Liquid Wax is the latest launch from leading men’s grooming brand, American Crew! It provides the benefits of a wax, with the convenience of a liquid. This awesome product provides lasting hold like a gel with an enhanced sense of pliability – the ideal solution for men looking to change their look throughout the day or go from corporate to casual. It applies easily to all hair types (including curly) due to the water-based formula and delivers texture, definition and control, along with medium shine and hold, and it creates looks that will stand up under the most extreme conditions. Liquid Wax from American Crew will be available nationwide in March.

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