East Dane Review: The Best Place to Build Your Wardrobe


Keeping your wardrobe up-to-date isn’t always the easiest thing.  Keeping up on trends, hunting down the designers you love, finding sales so you can actually afford them, and of course, in the days of online shopping finding somewhere with free shipping and returns is top of the list.

East Dane can help you with not one, not two, but all of these things.  Here is our look at Shopbop’s little brother, East Dane, and why you need to know it exists.

Meet East Dane: A Brief Introduction


I’m sure most of you men don’t know much about ShopBop (although your ladies would love it if you did) but they are the women’s predecessor to the carry-all men’s site East Dane.  ShopBop hit the internet in 2000 carrying a wide variety of women’s clothing, accessories and so on.  And after 14 years earned their spot at the top of the internet fashion retail world in the women’s category.

Lucky for us men the creators of ShopBop didn’t stop there.  In 2013 they launched their partner site, East Dane, which caters strictly to men and all the great things we men love.  East Dane has made it their goal to bring the cutting edge of men’s style to each and every person’s fingertips, housing both well known, seasoned designers alongside new up-and-comers that you’ll want to keep your eye on.

East Dane and ShopBop are both divisions of BOP LLC, a subsidiary of Amazon, and bring the internet knowhow and customer service with them to prove it.  With this power, expertise and innate sense of men’s style, East Dane is going to be around for a long, long time.

The Style Guide


So maybe you want to update your look but aren’t sure how (or your wife insists you need to), East Dane offers a great section to help that you won’t find at most online retailers, their Style Guide.  The Style Guide allows you to browse different lookbooks and put together outfits you can purchase on East Dane.  Ranging from how to layer for the fall and winter, to elevated athletic looks and everything in between, there is countless sartorial knowledge to be learned.

The Designers Who Make Up East Dane

East Dane is made up of hundreds of designers including pieces by Billy Reid, Jack Spade, Marc Jacobs, Gucci and Paul Smith.  You can find virtually every well-known menswear designer on the planet here, but East Dane can also open your eyes to designers you may never have otherwise heard of.


Bringing in new designers every season keeps East Dane cutting edge and ahead of the curve, some of the new designers they brought to the site this season included Christopher Raeburn, Grown & Sewn, Mr. Start and Natural Selection.

Save a Little Money With the Sale Section


East Dane has one of the best sale selections on the internet.  With up to 70% off designer apparel and merchandise I challenge anyone not to find something they love.  Choose your category and get your credit card ready, the sale section alone may be able to build you the wardrobe of your dreams.

When East Dane is offering extra promotions, don’t bother trying to hunt down every random promo code on the internet.  They aren’t here to trick you, just click here and see any current promo codes they are offering.  It’s that easy.

East Dane Coupons


Unlike other high end men’s retailers like Mr. Porter, East Dane does actually have coupons.

The biggest coupon we’ve seen so far is the 25% off that’s offered for Friends & Family, as well as for season ending sales. In Winter we saw a 25% off sale in November to clear out summer merchandise, and we expect to see another big sale come beginning of Spring.

Our Final Thoughts

When you aren’t using your downtime to read all the amazing pieces on Life, Tailored, use it to shop at East Dane.  Between the new designers, the tried-and-true designers, and the amazing sales this is a no lose option.

Click here to see other Life, Tailored articles and lookbooks for East Dane and remember to check back regularly to learn more about this and other awesome sites men need to know about.

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  1. Pingback: New East Dane Coupon: 25% Off East Dane Promo Code - Life, Tailored

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