The Best Place For the Basics: Everlane

A favorite t-shirt is worn over and over until there is nothing left.  It looks just as good under a leather jacket on a night out as it feels while you’re sweating out said night on the couch the next morning.  The perfect tee, the right button-down, that crazy comfortable sweatshirt, these are staples every man needs in his closet.  Things you are going to get use out of until they literally fall apart.  You want the best you can get without the ridiculous markup, that’s why you should be getting all these things from Everlane.

Everlane’s Radical Transparency

Founded in 2010 by venture capitalist turned fashion aficionado Michael Preysman, Everlane’s passion for great design and love of innovation quickly skyrocketed them to a brand you need to know about.

Everlane is all about getting you top quality with the smallest markup.  Using the same mills and factories as designer labels, these guys build relationships, save some money, and instead of being greedy they pass that savings onto us.  They sell exclusively online, making sure you aren’t helping to pay rent for their brick-and-mortar stores, and are happy to show you the costs from start to finish so you know you’re getting a damn good deal.

Everlane will be the first to tell you they enjoy challenging the status quo, and are strongly against complacency.  We love brands like this, and can only hope everyone takes on the same mentality in time.  Innovation is key, even if it starts with nothing more than a t-shirt.

The Everlane Men’s Line

Focusing on the basics, the Everlane men’s line is perfectly on par.  With solid tees, the perfect collection of button-downs and sweaters for every occasion, they definitely do not disappoint.  On top of this, they feature a superb collection of men’s accessories that leave everything from your belt to your backpack looking fresh.

Here are some of the staples you need to pick up, and the accessories to accompany them.

Cashmere Crew, $120.

Seed Stitch Crew, $60.

Standard Fit Oxford, $55. 

Men’s Pocket Tee, $15.

Men’s V-Neck Tee, $15.

Men’s Muted Black Crew Neck, $15.

Men’s Slate Crew Neck Tee, $15.

Single-Sided Belt, $45.

Reverse Denim Weekender Duffel Bag, $95.

Coming Soon to Everlane…

Part of Everlane’s awesome transparency is that you don’t have to wait and wonder what will be coming out next.  They are more than happy to show you upcoming products and to put you on a wait list so you can snag them as soon as they come out.

They have some great lines getting ready to hit the market for summer featuring linen button-downs, new colorful tees and plenty of other summer staples to keep you on the right track.  Check out the coming soon section of the website and get your summer shopping done early.

Everlane’s Take on Sales

You aren’t going to find any flash sales or clearance prices at Everlane, but it’s not because they are too cool.  They believe in giving you the best price year round, not just on your lucky day.

Actually they are so against sales and other retailers marking up their prices for the majority of the year, instead of having rock bottom prices like most stores on Black Friday, they did this…

Where most companies put profit over people, these guys still have some honesty in them and that is exactly why Everlane isn’t going anywhere.

Take Your New Knowledge and Shop Better!

Now that you know what you’ve been missing, you can retire the warn out tees, the sweaters that have seen better days, and the button-downs you used to love but just are too expensive to replace.  Restock all your basics from Everlane and your wallet will hardly even notice.

Enjoy your new favorite online store, and remember to keep checking Life, Tailored for all the latest sales, trends, gear and essentials on a daily basis.  Cheers!