When it comes to fashion basics, men are pretty much doomed. Damned to wear unfitting, bulky and cheap rags called t-shirts. Whytes is eager to change exactly that – once and for all. Over the course of 18 months they’ve gathered feedback from a couple of hundred men, by asking them one simple question: “What does the perfect white t-shirt look like for you?” They tested as much as 22 fabrics and more than a dozen patterns until they came up with the perfect white t-shirt.
Whytes t-shirts are made from European premium lightweight blend of Combed Cotton and Micromodal. Combed Cotton is a refined version of cotton, where slim brushes are used to pull out any impurities and short cotton fibers to obtain only the purest material. The slim fit style features mid-length slim cut sleeves and a signature black collar ribbon – which obviously isn’t only a distinctive design element but also stabilizes the cut and keeps the shirt in shape after so many washes.