DSTLD [distilled] – the first men’s and women’s premium denim brand delivers luxury grade denim for under $100 through its direct-to-consumer business model. All of their products maintain an edgy, clean, and sophisticated aesthetic, yet boast the highest level of premium design. The brand is much more than just a name: it’s a viewpoint taken seriously and embodied in all their products. From clean, refined aesthetic to the streamlined, in a sense “purified” concept, DSTLD aims to maintain a steady focus on what is most desirable, essential, and simple. What they’re trying to accomplish is to facilitate a movement – to guide a generation of thinking men and women of style toward an appreciation of fewer, better things. Because let’s admit, it’s time we all devoted more resources (our time, energy, and money) on experiences, not stuff.
DSTLD gives all their denim the full premium treatment. Thier collection is equipped with top-of-the-line, often first-to-market fabrics, and crafted intelligently with fresh and innovative techniques of design and construction. They’re breaking ground with their fit technique of bodmapping. It’s a unique and advanced approach to sizing and grading, that endows denim with an intuitive, flattering fit. Combined that with some of the most sought-after suppliers, laundries, and factories in the business, and you get the perfect pair of jeans.
Of course today it’s not only about perfectly crafted design and premium materials, it’s also about where and how the product is made. DSTLD has a very high standard not just in denim, but also in labor practices and conditions. They carefully screen suppliers, laundries, and factories to ensure all products are fairly manufactured and 100% sweatshop-free. Many of the fabrics are eco-friendly and fully sustainable. They use only natural dyes and softening techniques to achieve denim’s striking range of hues and irresistibly soft handfeel. And finally, the goal of thier direct-to-you, middleman-free stance is not only to filter out extra steps and excess markup. It is also an effort to preserve the integrity of DSTLD and honor relationships with their awesome clients.