Drake & Hutch: British Tailored Underwear

At Drake & Hutch they have created a new approach to men’s underwear by utilising traditional British tailoring techniques and modern production technology to produce a fit and feel like no other. They create simple everyday clothing consisting of outstanding quality and attention to detail.

https://vimeo.com/145496211

Drake & Hutch tailored underwear caters to the lifestyle of the modern man. As the first thing you put on and the last you take off, they believe underwear should be formed with the same attention to detail you would find on a bespoke suit. That is why they spent 2 years working with Jermyn St. tailors to perfect the block on which Drake & Hutch underwear is made. This fit is unique to the brand, providing support while preventing garment rise. Every piece of clothing they design has its own story which links to the tailoring heritage.

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The first range of underwear was launched in 2014 and consisted of the Boxer Brief design. The second range will consist of a new Pima Cotton Boxer Brief which has been designed to create a new standard of luxury and exclusivity in men’s underwear. This range will be launched through a Kickstarter campaign.

Get your premium quality underwear at Drake & Hutch.

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