Whether it’s slim fit, classic fit, traditional white, or something with a little more character we all need a solid rotation of dress shirts in our closet. In the days where a new shirting brand is popping up around every corner, sometimes you need to look at the guys who have been doing it right all along. While new companies struggle to get each fit down perfectly, companies like Alâra have had that one down for years. This allows them to focus on quality and precision, two things that should never be overlooked. We sat down in the Alâra showroom in Manhattan’s Garment District with head honcho Mehmet Ulu and learned more about shirts and fabrics than I knew there was to learn. Mehmet has been turning out amazing shirts for some of the biggest names in the world through his factory for over 25 years, and he definitely knows his craft. Sometimes the classics are classics for a reason, and we think this is one of those moments. Here’s a look at one of the most passionate companies I have ever had the pleasure of working with, and a shirt you are definitely going to want on your back: Alâra.
Factory Direct Prices
Aside from the superior quality you find in each and every shirt at Alâra, what really drew us in was the price. Each piece is on par with any designer you can name off the top of your head; the cut, the feel, the stitching is all perfectly pieced together to bring you the best of the best, but the price tag truly sets it apart. While brands who shall remain nameless would charge you upwards of $250 to $300 for this same garment, you can grab yourself a modern white button-up for $59, or a perfectly slim fit gingham for $68 from Alâra. If you’re like me, you see these unbelievably low price tags and you think something has to be off… there is no way these shirts can run with the best of them and knock hundreds of dollars off the price along the way. Well, you and I would both be mistaken. This isn’t outlet store mediocre quality, but it is outlet store prices, and here’s why: Alâra is a factory direct outlet, which means you bypass the middle man and the markups that come with it. Mehmet’s 27 years in shirt manufacturing allow him the connections to get great deals on the high quality fabrics, and since he’s such a great guy he passes the savings on instead of using it to line his pockets. Combine that with his knowledge and expertise and you have yourself the perfect recipe for an amazingly priced and designed piece of clothing.
Classic Fit to Couture, What’s Your Style?
Of course the savings don’t stop at your $59 white button-ups and a handful of slim fit ginghams. Alâra offers a handful of lines in different fabrics, cuts, styles and collars to help you build the perfect wardrobe, all of which are priced better than any comparable competitor we’ve seen. With your choice of classic fit, slim fit, sport shirts and the Alâra couture collection you can find something to match whatever style mood you’re in that day. Pair that with their selection of Italian ties and you’re prepared for everything from the boardroom to date night. Whatever the occasion, Alâra’s got you covered.
Your Chance to Win an Alâra Shirt
Now that you know why you should own a closet full of Alâra, it’s time to start building your new rotation. As you know, we at Life, Tailored love getting the best things in life and sharing them with our readers. Even more, we love saving our readers money and helping them get amazing deals. Sign up below for your chance to win one of Alâra’s premium Egyptian cotton button-ups. You won’t be disappointed.