Wild Turkey Bourbon: It’ll Find You

Wild Turkey recently unveiled its first TV commercial directed by and starring Matthew McConaughey. The commercial, which marks the Academy Award winner’s directorial debut, is part of the Wild Turkey’s new global marketing campaign titled “It’ll Find You,” which aims to reintroduce the world to the legendary brand. It’s McConaughey’s first creative project for Wild Turkey since being tapped as Creative Director.


The television spot, which is narrated by McConaughey over music he personally selected from New Orleans’ The Hot 8 Brass Band, seamlessly follows the intriguing journey of a woman and her glass of Wild Turkey Bourbon through different locations and times. The scene opens with a pour atop a player piano in a dimly lit speakeasy. From there, the audience is taken through a vibrant jazz club, and ultimately to an intimate campfire high atop a hill. It ends with the glass of Wild Turkey Bourbon finding its way to another piano – this one played by McConaughey. Throughout the spot, McConaughey addresses the audience with the simple words: “We’re not in a rush to be most popular, not in a rush not to be. Real bourbon, no apologies. If it’s for you, you’ll know. Wild Turkey. It’ll find you.”

Learn more about Wild Turkey here.

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